Blog Marketing

I just interviewed Shel Israel about the new book he's writing with Robert Scoble, it's up at Publish.com right now...


Blogs have long been popular for allowing millions of independent pundits to gain popularity by criticizing mainstream media and corporate PR.

And usually, when corporations use blogging to promote a product or themselves, the blogosphere responds harshly.

Despite this backlash (or perhaps because of it), Shel Israel and Robert Scoble will try to school corporate professionals in the blogging revolution with their book, "Naked Conversations," which will be published in January.

Israel is a popular business blogger and edits Conferenza Premium Reports, a 7-year-old subscription newsletter that guides investors and corporate leaders through new technology developments.

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